How and Where Imagination Occurs in Human Brains
Awareness / Neuroscience / Philosophy / Psychology / Science

How and Where Imagination Occurs in Human Brains

How and Where Imagination Occurs in Human Brains Sep. 16, 2013 — Philosophers and scientists have long puzzled over where human imagination comes from. In other words, what makes humans able to create art, invent tools, think scientifically and perform other incredibly diverse behaviours? The answer, Dartmouth researchers conclude in a new study, lies in a … Continue reading

Researcher controls colleague’s motions in 1st human brain-to-brain interface | UW Today
Awareness / Psychology / Science / Space & Physics

Researcher controls colleague’s motions in 1st human brain-to-brain interface | UW Today

Researcher controls colleague’s motions in 1st human brain-to-brain interface | UW Today. Researcher controls colleague’s motions in 1st human brain-to-brain interface By: Doree Armstrong and Michelle Ma News and Information, August 27, 2013 University of Washington researchers have performed what they believe is the first noninvasive human-to-human brain interface, with one researcher able to send a brain … Continue reading

The Distraction of Data: How brand research misses the real reasons why people buy
Awareness / Culture / Psychology / Science

The Distraction of Data: How brand research misses the real reasons why people buy

BY: DOUGLAS VAN PRAET @ fastcocreate.com In the latest in his series on neuroscience and marketing, Douglas Van Praet discusses why traditional research on “brand awareness” misses what really drives a buy, and the power of positive and negative associations in moving markets. Along with sales, marketers primarily gauge their performance by measuring awareness and brand … Continue reading